Wax Worx
Wax Worx was a start-up company I worked with; that aimed to serve both professional and retail customers. It came in the form of beads about the size of a paintball, once heated this wax would melt into the perfect amount needed for a single waxing strip, helping reduce waste and saving money.
Wax Worx is a luxury product and the branding had to reflect this; using black and white and keeping the design minimal helped achieve this. The combination of the 'W' and 'X' is subtle and reiterates the company name in a way that isn't overly complicated. The packaging mock-up features a simple pattern design inspired by the wax beads, although this is just a mock-up the brushed steel finish also fits in with the aesthetic.
Wax Worx is a luxury product and the branding had to reflect this; using black and white and keeping the design minimal helped achieve this. The combination of the 'W' and 'X' is subtle and reiterates the company name in a way that isn't overly complicated. The packaging mock-up features a simple pattern design inspired by the wax beads, although this is just a mock-up the brushed steel finish also fits in with the aesthetic.
