Wax Worx
A minimal identity for a luxury wax brand, designed to feel sleek, refined, and professional.
Wax Worx was a start-up looking to enter the market with a premium offering: wax beads that melt into individual strips, reducing waste and mess. The branding needed to reflect this high-end positioning while remaining functional and cost-effective for packaging.
I created a clean, monochrome identity centred around a custom ‘W’ mark, keeping the design minimal and impactful. The pattern was inspired by the wax beads themselves, used subtly across mock-ups to add texture without clutter. Though the packaging shown is a concept, it reflects the tone we wanted to establish: an identity that feels understated, confident, and visually elevated.
