The Local
Growth Index
Growth Index
Project Overview
We created a book showcasing data from the Beauhurst platform, covering a range of key data points on every UK council. This was then distributed to all the councils across the UK, showing the value of a subscription to the platform.
We created a book showcasing data from the Beauhurst platform, covering a range of key data points on every UK council. This was then distributed to all the councils across the UK, showing the value of a subscription to the platform.
Challenge and Solution
Initially, I thought the project would be time-consuming and complex however, by using Infogram, an online infographic software, I was able to streamline the production. It worked out that I only had to design a single infographic layout and link the data from the platform to my design. By linking the data to Infogram, this meant that I could select a particular council and then the design would automatically change with the relevant data, this process cut the project timeline down significantly.
Initially, I thought the project would be time-consuming and complex however, by using Infogram, an online infographic software, I was able to streamline the production. It worked out that I only had to design a single infographic layout and link the data from the platform to my design. By linking the data to Infogram, this meant that I could select a particular council and then the design would automatically change with the relevant data, this process cut the project timeline down significantly.
Design Approach
I used a colour-coded system which I assigned to each region, the front cover map features all of these colours, they were then used consistently throughout the book. At the beginning of each section, the map graphic was used again but with the specific region highlighted and then each page had colour-coded tabs making it easy to quickly find your council.
I used a colour-coded system which I assigned to each region, the front cover map features all of these colours, they were then used consistently throughout the book. At the beginning of each section, the map graphic was used again but with the specific region highlighted and then each page had colour-coded tabs making it easy to quickly find your council.
Outcome
The result was a 432-page book that was designed, printed, and distributed in just a few months. As a result, five new councils signed up to Beauhurst, covering the production costs, generating a good profit, and opening new doors to strengthen our relationships with councils.
The result was a 432-page book that was designed, printed, and distributed in just a few months. As a result, five new councils signed up to Beauhurst, covering the production costs, generating a good profit, and opening new doors to strengthen our relationships with councils.
