Mary MacKillop
Spirituality Ministry

Bringing seven centres
together under one cohesive brand and digital experience.​​​​​​​

Challenge
The Mary MacKillop Ministry operated across seven centres throughout Australia, each with its own website and brand identity. The experience was fragmented, making it hard for users to find relevant information or connect with the right centre. At The Being Group, we were tasked with creating a unified brand and platform while still honouring the distinct needs and offerings of each location.
Scope
Brand guidelines
Bespoke website
Suite of communications templates
Word document and letterhead
Presentation
Business card
Email signature
Menu
A3 Poster
Soicals templates

Approach
We began by developing a new identity system inspired by stained glass and light introducing a flexible palette, soft gradients, and custom icons that represented the ministry’s key offerings. From there, we designed a bespoke 30-page website, with tailored templates and content modules for each centre. A clear information architecture, tabbed components and scalable card-based systems ensured consistency while accommodating variation.

My Role
Working closely with the Creative Director, I designed the full suite of brand and website assets. This included building out the visual identity and brand guidelines, website design, and a range of collateral such as posters, menus, presentations, and email templates.

Outcome
The result was a modern, unified brand and a scalable platform that made it easier for visitors to find, understand and engage with the ministry’s offerings. The work is now live and in use across all seven locations.

Credits
Bastian Storch, Creative Director
Emily Newberry, Copy Creative Director
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