Market City Signage and Wayfinding
Project Overview
Market City is a popular shopping centre in the heart of Chinatown. Recently, it was announced that a new foodie market, Hay Street Markets, would be opening beneath it. With the upcoming launch and an expected increase of new visitors, Market City were after a refresh of all their signage.
Challenge and Solution
As their brand guidelines were outdated, the entire project had to be designed without a current style guide and under a tight deadline of just two weeks.
As their brand guidelines were outdated, the entire project had to be designed without a current style guide and under a tight deadline of just two weeks.
Three of us visited the shopping centre and sat down with the marketing manager to go through the requirements. We looked at every area where there might be an opportunity to refresh or introduce new signage.
This project was not only a design challenge, but also a demanding print production task. We liaised directly with the printers and had to prepare some complex print files, which proved to be a challenge in itself.
This project was not only a design challenge, but also a demanding print production task. We liaised directly with the printers and had to prepare some complex print files, which proved to be a challenge in itself.
Design Approach
As red was prominent in the logo, we decided to keep this consistent while introducing black, white, and a strong supporting colour palette for the directories. The cropped and tightly kerned ‘MC’ became one of the key design assets, used alongside photos we had taken in the centre.
As red was prominent in the logo, we decided to keep this consistent while introducing black, white, and a strong supporting colour palette for the directories. The cropped and tightly kerned ‘MC’ became one of the key design assets, used alongside photos we had taken in the centre.
Outcome
Four sets of sliding door decals
Three levels of lift decals
Lift directories
VMO Screens
Escalator decals
Billboard signage
Car park signage
Entry Light-box
Map signage
Four sets of sliding door decals
Three levels of lift decals
Lift directories
VMO Screens
Escalator decals
Billboard signage
Car park signage
Entry Light-box
Map signage
Credits
Bastian Storch, Creative Director
Emily Newberry, Copy Creative Director
Emily Newberry, Copy Creative Director