Beauhurst
A comprehensive brand refresh for a leading UK data platform, spanning strategy, identity and execution.
Challenge
Beauhurst is an online data platform that tracks every UK-registered company, helping users uncover and work with key players in the private business ecosystem. When I joined the team in 2021, Beauhurst had a new logo in place but was still in the early stages of building out the identity and applying it across the brand ecosystem.
Beauhurst is an online data platform that tracks every UK-registered company, helping users uncover and work with key players in the private business ecosystem. When I joined the team in 2021, Beauhurst had a new logo in place but was still in the early stages of building out the identity and applying it across the brand ecosystem.
Approach
I collaborated with the in-house team to interpret and extend the new identity, working across web, social, editorial, print, product, and events. We brought clarity to layout systems, refined type and icon usage, and built out a suite of assets that could scale with the business from investor reports and slide decks to UI design and illustration styles.
I collaborated with the in-house team to interpret and extend the new identity, working across web, social, editorial, print, product, and events. We brought clarity to layout systems, refined type and icon usage, and built out a suite of assets that could scale with the business from investor reports and slide decks to UI design and illustration styles.
My Role
Over three years, I helped deliver consistent and expressive design across all brand outputs.
Highlights include:
– Redesigning the company website and blog
– Creating over 60 custom product visuals and charts
– Producing investor reports, data-led books, and event collateral
– Designing and refining internal decks, social templates, and ad units
– Building out and maintaining the Figma component library
Over three years, I helped deliver consistent and expressive design across all brand outputs.
Highlights include:
– Redesigning the company website and blog
– Creating over 60 custom product visuals and charts
– Producing investor reports, data-led books, and event collateral
– Designing and refining internal decks, social templates, and ad units
– Building out and maintaining the Figma component library
Outcome
The refreshed brand has helped position Beauhurst as a confident, data-led company with a clear voice and visual presence. Design now plays a central role in both product and marketing strategy, with strong foundations in place to support future growth.
The refreshed brand has helped position Beauhurst as a confident, data-led company with a clear voice and visual presence. Design now plays a central role in both product and marketing strategy, with strong foundations in place to support future growth.